Experience, enthusiasm, curiosity

CLS-SOFT is a full-service market research agency founded in 2010 by professionals gathering years of experience, know-how and enthusiasm. Along with more than 10 years of experience in the business, we always keep our curiosity to learn and improve.

High Quality Services

Whether it is a complete market research project or fieldwork assistance, the quality of the work is always top priority. That’s why Matris has adopted standards and procedures to ensure the highest quality results.

Custom-Made Research Design

Whether it is a complete market research project or fieldwork assistance, the quality of the work is always top priority. That’s why Matris has adopted standards and procedures to ensure the highest quality results.

Flexible Solutions

The business environment and clients’ needs are constantly changing. It is important to be well-informed about the latest developments and flexible enough to adopt to these quickly to provide the best services.

 

Market Research

 

Types of Market Research and Market Research Services

According to a 2016 report, the total revenue generated by the market research industry globally is around $45 billion. The United States of America contributes nearly $15 billion to this figure. Therefore, it is not wrong to say that the United States dominates the market research industry. This billion-dollar industry houses some of the most complicated functional structures and undoubtedly there are various categories in this industry. Here are the types of market research done by market research services as well as the types of market research services.

  • Product Review
  • Descriptive Research
  • Consumer Loyalty Study
  • Pricing Review
  • On-field Market Research Services
  • Customized Market Research Services
  • Customized Market Research Services

Market Research for Insights on Consumers, Products, Channels, Industry & Competitors

Consumer Research & Product Testing Services

It is important for all consumer-driven companies to have visibility into what, when, where, why & how much their consumers buy, how they search for information, their purchase considerations, top brands in their consideration set and buying channels they choose. Our consumer research and product testing services enable companies to align their marketing mix with the consumer behavior..

Retail Research, Distributor Satisfaction Survey & B2B Research

While you would have developed a high quality product but it is integral to have insights on the supply side of business before placing the product in the market. Retail research includes Retailer surveys and Distributor satisfaction surveys. Your product's success depends a lot on the enthusiastic participation of distributors in penetrating and selling your product, and their enthusiasm depends a lot on their satisfaction. B2B research is integral to identify market gaps and establish a better value proposition. Our Retail research, Distributor Satisfaction Survey and B2B research services help you understand the state of the channel so you can design your processes and incentives to create a highly supportive supply side ecosystem.

Go To Market Strategy Consulting & Retail Location Analysis

Looking for a research based Go to Market Strategy? We can help. Use our Go to Market Research service to size markets, study consumer behaviour, competition intensity, understand channels and come up with the perfect mix of Product, Price, Place, Promotion and beyond to ensure a successful product launch. Or if you are only looking for the right retail location for your brand, our through Retail Location Analysis service will enable a more informed decision-making.