SEO Competitive Analysis Services
A properly strategized SEO campaign cannot be created in a vacuum. Researching competitors is extremely important: What they are doing, and how effectively they are doing it, have enormous impact on a company's keyword selection, required budget and plan of attack. Following are the four basic aspects of competitor research.
Identify the Primary Competitors
Primary competitors are websites targeting the same keywords you intend to target. It is important to note an SEO competitor may not be a competitor in the usual sense of the word. For instance, a health care services provider may be competing against a government agency or online medical information website.
Evaluate Competitor Keyword Strategies
Understanding what the competitor is trying to do, and how well it is succeeding, is the next step. Evaluating competitive strategy involves: Identifying the primary target keywords for the home page and all service/product pages Determining the current Google ranking position of those keywords Determining the average monthly search volume on Google for those keywords Using the Moz Difficulty Tool to determine the difficulty (competitiveness) of ranking for those keywords This information helps a company identify competitor strengths and weaknesses — and thereby get a clearer picture of where it can succeed quickly, where more time will be needed, and how much it will cost to get the desired results.
SEO Competitor Website Analysis Services
SEO competitors’ analysis is pretty essential and helps you to better understand the optimization strategies of competitors like what they are doing, what are their keywords and backlinking strategies and so on. Your primary competitors are the websites which are targeting the same keywords, countries or audience you intend to target. You should identify your competitors to run an effective SEO campaign and to be a successful website owner. AAM Consultants has an experienced and professional team of SEO specialists that can assist you to analyze the websites of your competitors efficiently.
Identifying the primary keywords for all main pages and their ranking position Using the keyword research tools to determine competitiveness for those keywords Conducting on-page SEO research to check Meta tags and content quality Conducting off-page SEO research to check DA, PA, CF, TF and backlinks profile
What is SEO Competitor Analysis?
Essentially, this analysis is another form of SEO keyword research. The difference from typical keyword research being a specific focus on what terms your competitors are currently targeting. This is an important factor to consider, since the words and phrases that rival websites already rank highly for will be much harder to use well for your own website.
By conducting thorough SEO competitor analysis, website managers can learn what terms they should target and avoid. If they want to surpass another website’s current ranking, it’s also invaluable to understand how that website’s keyword strategy works. To understand more about analyzing your competitors, you can find an in-depth resource on SEO competitor analysis from Moz here.
Starting with Competitor Analysis in 3 Steps
To better understand and challenge your biggest competitors, here are the first and most important steps you need to take.
Identify Your Competition
Depending on the products, services, or information your website specializes in, you’ll almost certainly find other websites providing similar offers. A great way to start locating these rival websites is to perform your own search queries. By entering the keywords you have in mind for your own website in Google and other search-engines, the results that pop-up will likely be competitors. If you are targeting regional markets, you can make use of a VPN with multiple servers like ExpressVPN to look at regional competitors
Analyze their Keywords and Phrases
Once you’ve determined your competitors, it’s time to take a deeper inside look. There are many different plugins for WordPress available on their marketplace to help you analyze this aspect of your competition. Of course, we’ve already mentioned our own Keyword Hound plugin and its unique competitor comparison features as well.